Meet Dulux Better Living Air Clean Biobased paint

Inspired by nature, Dulux Better Living Air Clean Biobased helps to clean your indoor air so it’s healthier – and makes your walls beautiful too


If you’re about to start a decorating project, it can be easy to focus solely on color or finish. However, some paints can offer far wider benefits. As well as those that are easy to clean or extra durable, you can now choose a paint with special air-purifying technology built in – ideal for your family’s health and wellbeing.

 

Introducing Dulux Better Living Air Clean Biobased paint. It includes Pure Air Technology and is made with natural ingredients, including active bamboo charcoal and tea tree oil. Together, these work to help remove harmful air pollution from inside your home.

 

Clean air for a healthy home

You may be wondering why the air in your home needs cleaning. It’s because of indoor air pollution. Many of us don’t realize that the air inside can be up to two and a half times more polluted than outside. One of the main causes of indoor air pollution is formaldehyde, which is a VOC (volatile organic compound). You can’t see formaldehyde in the air but breathing in unsafe levels of it can be bad for our health.

 

Until now, there was little you could do to reduce the level of formaldehyde in your home – it’s emitted by common items, such as furniture and carpets. However, Dulux Better Living Air Clean Biobased paint works to neutralize these harmful airborne formaldehyde particles. The concept behind it has been inspired by the way in which plants remove pollutants from the air. Indoor plants do this by absorbing gases into their leaves and roots – however, this takes place on a relatively small scale.

In contrast, Dulux Better Living Air Clean Biobased paint works across a large area, especially when it’s used over several walls and ceilings. It captures the harmful formaldehyde particles and converts them into harmless molecules, while releasing water vapor.

 

In independent tests, Dulux Better Living Air Clean Biobased paint removed up to 80% of formaldehyde from the air. This means it can help improve your indoor air quality, leaving it fresher and cleaner.

 

Better for the environment

The benefits of Dulux Better Living Air Clean Biobased paint go beyond air-purification. It’s also anti-bacterial, resistant to fungus, and low odor – meaning there’ll be fewer harmful particles in your indoor air to start with. Plus, it has no added lead or mercury, and is USDA (United States Department of Agriculture) approved. All of which means it’s better for your home, your family and your overall indoor air quality.

Beautiful colors for a happy home

Dulux Better Living Air Clean Biobased paint doesn’t just bring nature into your home by improving the air quality. Its range of easy-living colors takes its lead from the natural world too. The collection includes 75 colors that work as three coordinating palettes – Calming Breeze, Thriving Wind and Flourishing Breath.

Calming Breeze: Inspired by metallic tones, this palette comprises creamy off-whites; soft, muted pastels; and relaxed grays. These versatile, neutral colors help bring a sense of calm, clarity, freshness and light into your home. Whether a creamy, pastel-pink gray or a smoky graphite, each shade is soothing, timeless and tranquil.

Thriving Wind: Visual warmth is guaranteed with a palette inspired by fire and earth. In this mix, a selection of whites and pastels is brought to life with the addition of uplifting and complementary accent tones – rich plums, cozy terracottas, happy yellows. Not only are they ideal for adding impactful pops of color, they help to create a joyful, upbeat feel.

Flourishing Breath: Wood and water are the key influences behind this palette of invigorating blues and greens. And, like a flowing river or a tree just coming into leaf, each shade exudes energy, calmness and purity. Fresh whites, deep mossy greens and soothing blues, these shades are perfect for bringing balance to busy family life, and work together brilliantly.

 

Refresh your home in more ways than one. Discover which of Dulux Better Living Air Clean Biobased’s natural shades is right for your home or see the range of colors now.

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