Water-Based Paints: A Splash of Sustainability in the Paint Industry

Have you ever stopped to think about what's actually in the paint that brings life to your walls? For the longest time, solvent-based paints were the go-to, but there's a noticeable shift towards sustainability and with that came water-based paints. In these times when we’re all trying to make more sustainable choices, water-based paints perfectly represent a move towards taking better care of our planet while still sprucing up our living spaces.

At Dulux, as a part of the sustainable paint industry, we're committed to providing these options to you that are as thoughtful about the environment as they are about delivering quality.

Why Water-Based Paints?

Water-based paints, as the name suggests, use water as their main solvent. This is a big change from the traditional solvent-based paints that use chemicals to do the job. The cool part? When water-based paints dry, the water evaporates, leaving the pigment and other components to do their colourful magic on your walls. This means fewer chemicals in the air, both during painting and after, making your home a safer and more pleasant place.


Our Commitment

Now, how Dulux is contributing to the sustainable paint industry? It's our four pillars of sustainability:

  • Safe and Healthier Homes: We believe your home should be your safe space, free from nasty air pollutants. That's why our water-based paints are designed to be as gentle to the air in your house as they are to the environment.

  • Protecting Your Home: Our paints are pretty and quite tough. They're made to last, keeping your walls looking great and cutting down the need for repaints. Less repainting means less environmental impact.

  • Let’s Colour: It's not just about painting walls; it's about bringing life and joy to spaces. Our Let's Colour projects are all about adding a splash of sustainable colour to communities around the globe.

  • Sustainable Paint Choices: Take our Dulux Better Living Air Clean Biobased as an example. With Pure Air Technology and ingredients like bamboo charcoal and tea tree oil, it's about making your indoor air cleaner and fresher.
water based paints

Our Eco-Friendly Ranges

Let’s take a closer look at two of our sustainable water-based paints:


Dulux SuperClean 3in1

Dulux SuperClean 3in1 is where innovation meets elegance. It's a water-based, high-quality emulsion that's all about delivering both beauty and protection. Here's why it's a must-have for your walls:

  • Washable & Stain Repellant: Life’s little spills and smudges? No problem. Our SuperClean 3in1 is incredibly washable and equipped with tough stain-repellent technology. It means your walls stay clean and gorgeous, no matter what.

  • Packed with Silver Ion Anti-Viral Technology: We’re taking wall protection to the next level. With Silver Ion technology, this paint actively combats certain viruses, ensuring your home is not just beautiful but also a safer place.

  • Anti-Bacterial & Fungus Guard: Our SuperClean 3in1 takes care of your health with its anti-bacterial and fungus-guard properties, making it a protector for your walls against unwanted microbes.

  • Super Smooth & Sheen Finish: Get ready for walls that radiate elegance. The super smooth finish and sheen of SuperClean 3in1 will give your space a luxurious look that’s hard to miss.

  • Easy Application & Better Coverage: We believe in making things hassle-free. That’s why this paint is formulated for easy application, giving you better coverage and a stunning finish with less effort.
Dulux Eco-friendly paints

Dulux Better Living Air Clean Biobased

Introducing Dulux Better Living Air Clean Biobased paint. It is powered by Pure Air Technology and is made with natural ingredients, including active bamboo charcoal and tea tree oil. Together, these work to help remove harmful air pollution from inside your home

  • Pure Air Technology: This smart feature purifies indoor air, actively improving the air quality of your home.

  • USDA Biobased Certification: Committed to sustainability? So are we. This paint is certified by the USDA, ensuring a significant part of its composition comes from plant-based materials.

  • Natural Ingredients for Healthier Air: Made with active bamboo charcoal and tea tree oil, this paint removes harmful pollutants, giving you cleaner, healthier indoor air.

  • Low VOCs and Anti-bacterial: Low in odour and VOCs, packed with anti-bacterial and anti-fungal properties, and tough on stains, it's the paint of your dreams. Plus, it's friendly to the planet. What's not to love?


Paint a Sustainable Tomorrow

Both Dulux SuperClean 3in1 and Better Living Air Clean Biobased are testaments to our commitment to a sustainable paint industry. They embody our vision of combining beauty, wellness, and sustainability. With these eco-friendly hues, you’re not just choosing a colour for your walls; you’re choosing a healthier, happier lifestyle for your family.


Your Role in This Green Journey

So, what can you do? Join us on this journey. When you choose Dulux water-based paints, you're choosing a brighter, more sustainable future. It's a simple choice that has a big impact.


When you pick up that brush, remember – with Dulux, every stroke is a step toward a brighter, healthier, and more sustainable future. Let's colour our homes with hues that care!

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